What's In A Logo? March 26, 2016 17:15
What’s in a logo?
My father was an artist. He raised nine kids on painting. I was in the Art Institute Of Chicago seemingly constantly. Never went to Disney, but I got to see many exhibits of all of the great art names. Though I didn’t think much about it at the time, I absorbed a love for looking at things.
My tastes tend to gravitate toward graphic design more than Gauguin. I love logos.
As long as I can remember, I also had an affinity for gas station signs. When we travelled, I liked how different regions had different brands of stations.
I had a Sinclair Oil storage facility in my hometown. I always loved their dinosaur logo. It looked especially cool on the huge storage tanks.
I wanted one of those. I love the clean lines and simple, to the point look. Plus, as I was having to do the design work myself, the simpler the better. Win win for me!
So I played around with colors and fonts. I finally settled on green, gray and white, along with my finest, gas station worthy, signage motif.